Vehicle Service Group comprises nine world class vehicle lifting and collision repair brands. VSG is part of the Engineered Systems segment of Dover Corporation.

Chief Automotive

Global leader in collision repair equipment since 1972. Product line consists of pulling equipment, computerized measuring systems, OE repair data and technician training.

For body shops, national and regional repair centers and dealerships.

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Rotary Lift

Founded in 1925, Rotary has been the world's most trusted lift for nearly 90 years. Rotary offers the broadest globally available line of lifts for servicing vehicles up to 130,000lbs.

For automotive dealerships, general service and specialty repair shops, mass marketers, transit agencies and government facilities.

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Elektron is a global brand of resistance welders, plasma cutters and battery service equipment based in Bremen, Germany, since 1942.

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Revolution Lift

Above ground two-post, four-post, mid-rise vehicle and motorcycle lifts.

For small to mid-size North American independent repair shops.

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Forward Lift

A line of light and heavy-duty commercial market vehicle lifting equipment that combines product and service for the best value without compromising safety, functionality or durability.

For independent repair shops, body shops, and heavy-duty repair facilities.

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Direct Lift

Direct Lift offers a variety of competitively priced car, truck and motorcycle lifts for the hobbyist, do-it-yourselfer, restoration facility, or professional mechanic.

Direct Lift has over 100,000 lifts in safe and reliable service throughout the world and enjoys recognition as "America's #1 Hobbyist Lift".

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Blitz Rotary

Respected for its product design, engineering and performance in lifting and compressed air technology, this Germany-based brand has truck lifts, compressors and tire filling and measuring products worldwide.

For smaller independent garages, car dealerships and maintenance facilities.

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Hanmecson Lift

Besides being the leading lift brand in China, this light-duty product line is also sold globally into commercial garages and repair shops.

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Niche brand of pit and inground vehicle lifts used throughout Europe in heavy-duty truck repair and maintenance facilities.

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Company Overview

Part of Dover® Corporation, VSG is a strong, diverse and dynamic global leader in the vehicle service industry. Comprised of nine brands for light and heavy-duty vehicle lifting and storage lift equipment solutions; and vehicle collision repair system applications.

Global Headquarters, Downers Grove, Illinois USA. Regional business operation centers and ISO 9001-certified manufacturing facilities in North America, Europe, and Asia.

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Dover is a diversified global manufacturer with annual revenues of $8 billion. We deliver innovative equipment and components, specialty systems and support services through four major operating segments: Energy, Engineered Systems, Fluids, and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for 60 years, our team of over 27,000 employees takes an ownership mindset, collaborating with customers to redefine what’s possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under “DOV.” Additional information is available at

Contact Information


VSG World Headquarters
2001 Butterfield Road
Suite 220
Downers Grove, IL 60515

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